Newspapers and magazines for years have hired the same old manual, labor intensive, "independent" auditing companies using the same old methods, to watch their shipping departments and review paperwork and tell advertisers supposedly how many periodicals were being sent out. The audit bureaus themselves are the first to admit that just because something got sent out doesn't mean they were ever received or picked up and read! Then unless you, as an advertiser, want to pay a minor fortune to subscribe to the audit bureau reports, you have to rely upon the results as reviewed and massaged by the periodicals sales department and released piece-meal to individual advertisers in a way as to reflect kindly on the periodical. Often only the best months were shown to advertisers.

Well, welcome to the 20th century and the internet, old-timer media boys! Modern, computerized, independent auditor companies now have the technology to count every single person who requests a page to read it! Fully automated and in real time! And since you can go directly to the auditing source to read it, free of charge, WE never have the chance to touch the data to manipulate it. Therefore, there's no influencing results, no hiding, no exaggerating, no lying! Check it out by clicking on any of the audit links on this page.

Now, try going to the old fashioned auditors and asking for a free copy of a publication's private audit!... We did!... In fact at the same time we offered THE most popular media auditing service referred to above, a clearly stated open-forum opportunity to comment publicly on the above statements! TWICE! The first time they tried to sell us a subscription. The second time they didn't even respond. They obvious knew we were right.